The effects of varying marketing policies and conditions on the economic ordering quantity

Hau L. Lee · Meir J. Rosenblatt

38 citations0/0 files storedInternational Journal of Production Research

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Supply Chain and Inventory Management Management and Optimization Techniques Sustainable Supply Chain Management

Abstract

SUMMARY In this study, models for obtaining economic order quantities (EOQ) are considered which take into account the effects of advertising, price elasticity and economies of scale, and the possibility of some ordered items being defective. An earlier model by Subramanyam and Kumaraswamy (1981) is shown to be restrictive in its treatment of the effects of defective items. To correctly model there effects, three different scenarios for dealing with defective items are considered and the resulting EOQ models presented. Special cases are also considered. It is shown that the earlier model can lead to incorrect economic order quantities in these scenarios.

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References

1971Marketing Decision Making: A Model Building Approach 1980Optimal inventory policies when stockouts result from defective products 1976Establishing The Order Quantity When The Amount Received Is Uncertain 1974The Interaction of Economic Ordering Quantities and Marketing Policies 1981EOQ Formula under Varying Marketing Policies and Conditions 1982A lot size model with backloǵ ǵinǵ when the amount received is uncertain

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