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Gordon Walker The present study examined the relationship between differences in cognition among the members of a software firm and the position a member occupied in the network of task relationships in the organization. Cognition was measured through judgments about means-ends associations relevant to software product success. The network was analyzed as a blockmodel, and positions in the network were defined as blocks of structurally equivalent individuals. Network position was found to be a stronger and more stable predictor of differences in cognition than the type of function an individual had and the type of product worked on. Both tenure in the industry and tenure in the firm also were found to have strong and stable effects. The generalizability of the findings is discussed in terms of the type of cognition studied and the firm's size, technology, and level of market uncertainty.*
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