Multi‐factor menu analysis using data envelopment analysis

Jim Taylor · Dennis Reynolds · Denise M. Brown

46 citations0/0 files storedInternational Journal of Contemporary Hospitality Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Efficiency Analysis Using DEA Culinary Culture and Tourism Business, Education, Mathematics Research

Abstract

Abstract Purpose – The purpose of this paper is to develop a multi‐dimensional, holistic model that: avoids the variable interdependency found in earlier tools; and integrates multiple factors that characterize menu item costs more accurately by considering more than gross profit. Design/methodology/approach – Using data gathered during a three‐month period from three same‐brand units of a full‐service chain restaurant firm, the paper applies data‐envelopment analysis (DEA), a non‐parametric approach that accounts for both controllable (discretionary) and uncontrollable (non‐discretionary) variables, producing a single relative‐to‐best index based on an efficiency rating calculated on a 0 to 1 scale. Findings – The findings suggest that the DEA‐equipped model, which is not constrained by the limitations of traditional matrix approaches, supports a more robust approach by incorporating more cost determinants than traditional menu engineering approaches. Research limitations/implications – The paper consists of only a single restaurant concept and the evaluation results are purely theoretical. Future research should include the application of the menu analysis recommendations to an actual menu to determine the effectiveness of the model on actual operation profitability. Practical implications – The research suggests that DEA is an effective tool in the evaluation of a restaurant menu by evaluating individual menu items based on attributes of labor and profitability factors. Originality/value – The paper shows that by combining DEA with traditional menu analysis methodologies, a more efficient menu analysis tool may be utilized to evaluate menu items without the arbitrary allocation of non‐food costs.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 46 citations exist upstream.

References

1999The Delphi technique as a forecasting tool: issues and analysis 1998Retail productivity assessment using data envelopment analysis 1995Evaluating a hotel GM's performance 1986The methodology of data envelopment analysis 2005Multiunit restaurant productivity assessment using three-phase data envelopment analysis 1986Hospitality Industry Managerial Accounting 2003Hospitality-productivity assessment using data-envelopment analysis 2005Productivity in hotels: a stepwise data envelopment analysis of hotels' rooms division processes

Cited by

2009Efficiency comparison of multiple brands within the same franchise: Data envelopment analysis approach 2019Customer-driven menu analysis (CDMA): Capturing customer voice in menu management 2022The Interplay of Restaurant SMEs’ Entrepreneurial and Environmental Characteristics, Management of the Requisite Assets, and Operational Efficiency

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.