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Effect of brand name on consumers' risk perceptions of online shopping
16 references·16 citing·45 second hopsampled
Effect of brand name on consumers' risk perceptions of online shopping (2004)Effect of brand name on consumers' risk p…Advances in Consumer Research (2025)Advances in Consumer ResearchDiffusion of Innovations 1 (2019)Diffusion of Innovations 1Diffusion of Innovations (2012)Diffusion of InnovationsAn online prepurchase intentions model (2001)An online prepurchase intenti…Price and Brand Name As Indicators of Quality Dimensions for Consumer Durables (2000)Price and Brand Name As Indic…E-satisfaction: an initial examination (2000)E-satisfaction: an initial ex…Signaling Unobservable Product Quality through a Brand Ally (1999)Signaling Unobservable Produc…Consumer perceived risk: conceptualisations and models (1999)Consumer perceived risk: conc…The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)The effect of store name, bra…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Extrinsic and Intrinsic Cue E…Familiarity and Its Impact on Consumer Decision Biases and Heuristics (1981)Familiarity and Its Impact on…Risk Taking and Information Handling in Consumer Behavior (1969)Risk Taking and Information H…Risk Taking: A Study in Cognition and Personality (1965)Risk Taking: A Study in Cogni…Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping (1964)Perceived Risk and Consumer D…Online grocery shopping before and during the COVID-19 pandemic: A meta-analytical review (2022)Online grocery shopping befor…The role of familiarity in consumer destination image formation (2019)The role of familiarity in co…Perceived Risk Factors Affecting Consumers’ Online Shopping Behaviour (2019)Perceived Risk Factors Affect…Drivers of continuance intention with mobile banking apps (2019)Drivers of continuance intent…The role of self-efficacy and customer satisfaction in driving loyalty to the mobile shopping application (2018)The role of self-efficacy and…The role of customer engagement in the involvement-loyalty link (2018)The role of customer engageme…Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping (2015)Identifying patterns in chann…What keeps mobile banking customers loyal? (2014)What keeps mobile banking cus…Exploring the Influence of Perceived Risk and Internet Self-Efficacy on Consumer Online Shopping Intentions: Perspective of Technology Acceptance Model (2013)Exploring the Influence of Pe…Revisiting Perceived Risk in the Context of Online Shopping: An Alternative Perspective of Decision‐Making Styles (2012)Revisiting Perceived Risk in …Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context (2010)Online Customer Experience: A…Adoption of internet banking services in China: is it all about trust? (2010)Adoption of internet banking …Brand name and promotion in online shopping contexts (2009)Brand name and promotion in o…What induces online loyalty? Online versus offline brand images (2008)What induces online loyalty? …Perceived risk and Chinese consumers' internet banking services adoption (2008)Perceived risk and Chinese co…Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time (2005)Customer intention to return …Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)Brands and Branding: Research Findings and Future Priorities (2006)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Customer repurchase intention (2003)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)The concept of perceived value: a systematic review of the research (2007)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Behavioral Consequences of Service Quality (1996)The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach (2002)eTailQ: dimensionalizing, measuring and predicting etail quality (2003)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Qualitative Data Analysis (2008)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Brand trust in the context of consumer loyalty (2001)Consumer patronage and risk perceptions in Internet shopping (2003)Understanding consumer acceptance of mobile payment services: An empirical analysis (2009)The Framing of Decisions and the Psychology of Choice (1981)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn (2000)A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)Information and Consumer Behavior (1970)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Hidden Dimension (1973)The Reputational Landscape (1997)Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Role of Product-Related Conversations in the Diffusion of a New Product (1967)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit (2008)Social Capital: Prospects for a New Concept (2002)Network Structure and Knowledge Transfer: The Effects of Cohesion and Range (2003)Social acceptance of renewable energy innovation: An introduction to the concept (2007)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 2019Diffusion of Innovations 137,320 cited
  • 2025Advances in Consumer Research13,264 cited
  • 2012Diffusion of Innovations3,206 cited
  • 2000E-satisfaction: an initial examination2,007 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1999Consumer perceived risk: conceptualisations and models1,582 cited
  • 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
  • 1969Risk Taking and Information Handling in Consumer Behavior1,397 cited
  • 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
  • 1999Signaling Unobservable Product Quality through a Brand Ally964 cited
  • 1981Familiarity and Its Impact on Consumer Decision Biases and Heuristics961 cited
  • 1964Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping927 cited
  • 1965Risk Taking: A Study in Cognition and Personality896 cited
  • 2001An online prepurchase intentions model789 cited

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  • 2000Price and Brand Name As Indicators of Quality Dimensions for Consumer Durables612 cited
  • Cited by

    • 2005Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time458 cited
    • 2010Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context420 cited
    • 2008What induces online loyalty? Online versus offline brand images275 cited
    • 2014What keeps mobile banking customers loyal?169 cited
    • 2022Online grocery shopping before and during the COVID-19 pandemic: A meta-analytical review159 cited
    • 2019Perceived Risk Factors Affecting Consumers’ Online Shopping Behaviour155 cited
    • 2015Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping148 cited
    • 2010Adoption of internet banking services in China: is it all about trust?143 cited
    • 2018The role of self-efficacy and customer satisfaction in driving loyalty to the mobile shopping application141 cited
    • 2008Perceived risk and Chinese consumers' internet banking services adoption131 cited
    • 2019The role of familiarity in consumer destination image formation131 cited
    • 2019Drivers of continuance intention with mobile banking apps129 cited
    • 2012Revisiting Perceived Risk in the Context of Online Shopping: An Alternative Perspective of Decision‐Making Styles121 cited
    • 2013Exploring the Influence of Perceived Risk and Internet Self-Efficacy on Consumer Online Shopping Intentions: Perspective of Technology Acceptance Model118 cited
    • 2009Brand name and promotion in online shopping contexts114 cited
    • 2018The role of customer engagement in the involvement-loyalty link90 cited