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Modifying Cluster-Based Segments to Enhance Agreement with an Exogenous Response Variable
3 references·16 citing·50 second hop
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References

  • 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure1,348 cited
  • 1994Strategic database marketing364 cited
  • 2006The Handbook of Marketing Research230 cited

Cited by

  • 2010A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality116 cited
  • 2014An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research76 cited
  • 2007Tailoring Online Retail Strategies to Increase Customer Satisfaction and Loyalty66 cited
  • 1998Combinatorial Optimization Approaches to Constrained Market Segmentation: An Application to Industrial Market Segmentation59 cited
  • 2010Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation59 cited
  • 2012A unified framework for market segmentation and its applications53 cited
  • 2001User segmentation of online music services using fuzzy clustering49 cited
  • 2001Neural market structure analysis38 cited
  • 2017An iterated greedy heuristic for a market segmentation problem with multiple attributes35 cited
  • 2003Through the Paradigm Funnel: A Conceptual Tool for Literature Analysis33 cited
  • 2003A class of its own: latent class segmentation and its implications for qualitative segmentation research

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24 cited
  • 2007A Generalized Normative Segmentation Methodology Employing Conjoint Analysis23 cited
  • 2017Australian customer willingness to pay and wait for mass-customised products22 cited
  • 2005To Segment or not to Segment? An Investigation of Segmentation Strategy Success under Varying Market Conditions20 cited
  • 2009Amalgamation of partitions from multiple segmentation bases: A comparison of non-model-based and model-based methods19 cited
  • 2003Identifying purchase-history sensitive shopper segments using scanner panel data and sequence alignment methods19 cited