Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Targeting a Minority without Alienating the Majority: Advertising to Gays and Lesbians in Mainstream Media

5 references·16 citing·48 second hop

FromToDepth

this work references cited by second hop

References

1980Compulsory Heterosexuality and Lesbian Existence3,394 cited
1988Heterosexuals' attitudes toward lesbians and gay men: Correlates and gender differences1,274 cited
2002The Protean Quality of Subcultural Consumption: An Ethnographic Account of Gay Consumers421 cited
1993“COMING OUT” IN THE AGE OF SOCIAL CONSTRUCTIONISM:313 cited
1998The Effect of Consumer Prejudices on Ad Processing: Heterosexual Consumers' Responses to Homosexual Imagery in Ads122 cited

Cited by

2021Influence for social good: exploring the roles of influencer identity and comment section in Instagram-based LGBTQ-centric corporate social responsibility advertising131 cited
2010Relations among media influence, body image, eating concerns, and sexual orientation in men: A preliminary investigation122 cited
2011Targeting without alienating101 cited
2017Making Diversity Conform? An Intersectional, Longitudinal Analysis of LGBT-Specific Mainstream Media Advertisements100 cited
2019The influence of Grindr, a geosocial networking application, on body image in gay, bisexual and other men who have sex with men: An exploratory study90 cited
2019Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis85 cited
2010The Impact of the Wording of Employment Advertisements on Students' Inclination to Apply for a Job83 cited
2012Gay Consumers and Brand Usage: The Gender‐Flexing Role of Gay Identity

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

74 cited

2020LGBTQ Imagery in Advertising72 cited

2023The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments67 cited

2017Think about it – can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?64 cited

2017Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future49 cited

2016Consumer Response To Gay And Lesbian Imagery41 cited

2010Seeking the holy grail through gay and lesbian consumers: An exploratory content analysis of ads with gay/lesbian-specific content41 cited

2013The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross‐Gender Brand Extensions40 cited

2023Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions40 cited