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Wie Kundenintegration effizient gelingt · Study

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ArticleWie Kundenintegration effizient gelingt

Michael Kleinaltenkamp2008

Article2008

Wie Kundenintegration effizient gelingt

Michael Kleinaltenkamp · Ilka Griese · Maren Klein

12 citations·0/0 files stored·Marketing Review St Gallen

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Service and Product Innovation Product Development and Customization Corporate Governance and Management

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References

1996Services Marketing: Integrating Customer Focus Across the Firm 1985Problems and Strategies in Services Marketing 1982How to Design a Service 1987Service Positioning through Structural Change 1976Script processing in attitude formation and decision making.1974Handwörterbuch der Betriebswirtschaft 2007Handwörterbuch der Betriebswirtschaft 1997Quality in new service development: Key concepts and a frame of reference

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Year2008

Typearticle

Published2008-02-01

VenueMarketing Review St Gallen

ISSN-L1865-6544

Languagede

Citations12

Files0 public / 0

ShelfService and Product Innovation

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doi10.1007/s11621-008-0024-z

openalex_workW2071065702

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