SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function
16 references·3 citing·35 second hop
The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function (1992)The Adaptive Information Processing Hypot…Advances in Consumer Research (2025)Advances in Consumer ResearchCommunication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads (1991)The Differential Role of Char…Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations (1990)Recall and Consumer Considera…Managing What Consumers Learn from Experience (1989)Managing What Consumers Learn…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)Advertising Exposure, Loyalty…Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation (1986)Consumer Response to Televisi…Communication and Persuasion (1986)Communication and PersuasionPhysical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)How Advertising Affects Sales…Affective and Cognitive Factors in Preferences (1982)Affective and Cognitive Facto…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …The Advantages of Atypical Advertisements for Stereotyped Product Categories (2002)The Advantages of Atypical Ad…Advertising the Service Offering: The Effects of Preference Heterogeneity, Message Strategy and Gender on Radio Advertising Effectiveness (2001)Advertising the Service Offer…Media Models and Advertising Effects: Conceptualization and Theoretical Implications (1995)Media Models and Advertising …Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Elaboration Likelihood Model of Persuasion (1986)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). (1995)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Feeling and thinking: Preferences need no inferences. (1980)Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation (1991)A Model for Predictive Measurements of Advertising Effectiveness (1961)The Theory of Buyer Behavior (1971)Situational Variables and Consumer Behavior (1975)Being Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation (2005)Tried and tested: The impact of online hotel reviews on consumer consideration (2008)What Makes Online Content Viral? (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Possessions and the Extended Self (1988)eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty (2006)Customer Experience Management in Retailing: An Organizing Framework (2009)Judgment under Uncertainty: Heuristics and Biases (1975)Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)When Good Brands Do Bad (2004)Development of a Scale to Measure Memorable Tourism Experiences (2010)An Information Processing Theory of Consumer Choice (1979)Social Capital: Prospects for a New Concept (2002)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Personal involvement as a determinant of argument-based persuasion. (1981)The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)An advocacy coalition framework of policy change and the role of policy-oriented learning therein (1988)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
this work references cited by second hop

References

  • 2025Advances in Consumer Research13,264 cited
  • 1986Communication and Persuasion5,214 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
  • 1989Managing What Consumers Learn from Experience1,115 cited
  • 1982Affective and Cognitive Factors in Preferences1,071 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited
  • 1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations926 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework653 cited
  • 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation627 cited
  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 1988Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice567 cited
  • 1984

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

How Advertising Affects Sales: Meta-Analysis of Econometric Results
513 cited
  • 1991The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads474 cited
  • Cited by

    • 1995Media Models and Advertising Effects: Conceptualization and Theoretical Implications17 cited
    • 2002The Advantages of Atypical Advertisements for Stereotyped Product Categories16 cited
    • 2001Advertising the Service Offering: The Effects of Preference Heterogeneity, Message Strategy and Gender on Radio Advertising Effectiveness11 cited