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ArticleOnline advertising by the comparison challenge approach

Jae Wook Lee2006

OA

Articlegreen2006

Online advertising by the comparison challenge approach

9 citations·0/0 files stored·Electronic Commerce Research and Applications

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1994Decisions with Multiple Objectives: Preferences and Value Tradeoffs.1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces 2000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids 1999Electronic Commerce: A Managerial Perspective 2000Trust online 2001Consumer Decision‐making at an Internet Shopbot: Brand Still Matters 2002Electronic Commerce 2002: A Managerial Perspective 1999Survey of Internet users' attitudes toward Internet advertising

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Details

Year2006

Typearticle

Published2006-06-13

VenueElectronic Commerce Research and Applications

ISSN-L1567-4223

Languageen

Citations9

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.elerap.2006.05.002

openalex_workW2072335191

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