SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Online advertising by the comparison challenge approach
16 references·0 citing·48 second hop
Online advertising by the comparison challenge approach (2006)Online advertising by the comparison chal…The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising (2006)The Effects of Information Pr…The Role of On-line Retailer Brand and Infomediary Reputation in Increasing Consumer Purchase Intention (2005)The Role of On-line Retailer …The diagnostic role of signals in the context of perceived risks in online shopping: Do signals matter more on the Web? (2004)The diagnostic role of signal…Signaling the trustworthiness of small online retailers (2004)Signaling the trustworthiness…TRUST-RELATED ARGUMENTS IN INTERNET STORES: A FRAMEWORK FOR EVALUATION (2003)TRUST-RELATED ARGUMENTS IN IN…Electronic Commerce 2002: A Managerial Perspective (2002)Electronic Commerce 2002: A M…Consumer Decision‐making at an Internet Shopbot: Brand Still Matters (2001)Consumer Decision‐making at a…Trust online (2000)Trust onlineConsumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids (2000)Consumer Decision Making in O…Survey of Internet users' attitudes toward Internet advertising (1999)Survey of Internet users' att…Electronic Commerce: A Managerial Perspective (1999)Electronic Commerce: A Manage…Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Interactive Home Shopping: Co…Comparative versus Noncomparative Advertising: A Meta-Analysis (1997)Comparative versus Noncompara…Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Decisions with Multiple Objec…The Use of Comparative Advertising for Brand Positioning: Association Versus Differentiation (1991)The Use of Comparative Advert…The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions (1990)The Effects of Comparative Ad…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Job Market Signaling (1973)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Credibility: A multidisciplinary framework (2007)Research note: E-store image, perceived value and perceived risk (2011)How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns (2013)Advertising Value and Advertising on the Web (1996)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Psychology of Attitudes (1997)Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations (2000)Understanding digital content marketing (2008)Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural Equations with Latent Variables (1989)The Commitment-Trust Theory of Relationship Marketing (1994)Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior (2013)Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness (2014)Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern (2015)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)The influence of online product recommendations on consumers’ online choices (2004)Digital marketing: A framework, review and research agenda (2016)Conditional logit analysis of qualitative choice behavior (1972)Prospect theory: An analysis of decision under risk (1988)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Does the Internet Make Markets More Competitive? Evidence from the Life Insurance Industry (2002)Search, Obfuscation, and Price Elasticities on the Internet (2009)Digital Economics (2019)Dimensions of Consumer Expertise (1987)Constructive Consumer Choice Processes (1998)Hedonic and utilitarian motivations for online retail shopping behavior (2001)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)American Economic Review (2019)Trust and Antitrust (1986)Computerization and controversy: value conflicts and social choices (1992)Accountability in a computerized society (1996)A survey of trust in computer science and the Semantic Web (2007)Cultural and generational influences on privacy concerns: a qualitative study in seven European countries (2013)Social media self-efficacy and information evaluation online (2014)Determinants of behavioral intention to mobile banking (2009)An empirical investigation of mobile banking adoption: The effect of innovation attributes and knowledge-based trust (2010)A Systematic Review of the Technology Acceptance Model in Health Informatics (2018)A Trust Model for Consumer Internet Shopping (2001)The impact of cognitive absorption on perceived usefulness and perceived ease of use in on-line learning: an extension of the technology acceptance model (2004)The use of a decomposed theory of planned behavior to study Internet banking in Taiwan (2004)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Risk management in a dynamic society: a modelling problem (1997)Best-worst multi-criteria decision-making method (2014)
this work references cited by second hop

References

  • 1994Decisions with Multiple Objectives: Preferences and Value Tradeoffs.8,369 cited
  • 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces2,234 cited
  • 2000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids1,730 cited
  • 1999Electronic Commerce: A Managerial Perspective1,605 cited
  • 2000Trust online720 cited
  • 2001Consumer Decision‐making at an Internet Shopbot: Brand Still Matters622 cited
  • 2002Electronic Commerce 2002: A Managerial Perspective484 cited
  • 1999Survey of Internet users' attitudes toward Internet advertising420 cited
  • 2004The diagnostic role of signals in the context of perceived risks in online shopping: Do signals matter more on the Web?294 cited
  • 2004Signaling the trustworthiness of small online retailers287 cited
  • 1997Comparative versus Noncomparative Advertising: A Meta-Analysis282 cited
  • 1990The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions275 cited
  • 2006The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising223 cited
  • 1991The Use of Comparative Advertising for Brand Positioning: Association Versus Differentiation222 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2003TRUST-RELATED ARGUMENTS IN INTERNET STORES: A FRAMEWORK FOR EVALUATION213 cited
  • 2005The Role of On-line Retailer Brand and Infomediary Reputation in Increasing Consumer Purchase Intention122 cited
  • Cited by

    No citing works inside the corpus for this window.