SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Benefits and challenges of conducting multiple methods research in marketing · Study

ArticleShelves

ArticleBenefits and challenges of conducting multiple methods research in marketing

Donna F. Davis2010

Article2010

Benefits and challenges of conducting multiple methods research in marketing

Donna F. Davis · Susan L. Golicic · Courtney N. Boerstler

236 citations·0/0 files stored·Journal of the Academy of Marketing Science

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Business Strategies and Management Research Management and Marketing Education Business and Management Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 236 citations exist upstream.

References

1994Qualitative Data Analysis: An Expanded Sourcebook 1994Research Design: Qualitative, Quantitative, and Mixed Methods Approaches 1984Content Analysis: An Introduction to its Methodology.1990Qualitative evaluation and research methods 2007Designing and Conducting Mixed Methods Research 2003Research design: qualitative, quantitative, and mixed methods approaches 1990Qualitative evaluation and research methods 2019Content Analysis: An Introduction to Its Methodology

Cited by

2012Implementing mixed methods research in supply chain management 2022The value relevance of digital marketing capabilities to firm performance 2020Uncovering the dark side of gamification at work: Impacts on engagement and well-being 2021How tourism activity shapes travel experience sharing: Tourist well-being and social context 2021How can I Be as attractive as a Fitness YouTuber in the era of COVID-19? The impact of digital attributes on flow experience, satisfaction, and behavioral intention

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2012Does marketing research suffer from methods myopia?article · 10 shared references 2012Implementing mixed methods research in supply chain managementarticle · 9 shared references 2009Quantitative, Qualitative, and Mixed Research Methods in Engineering Educationarticle · 8 shared references 2007Toward a Unified Validation Framework in Mixed Methods Researcharticle · 7 shared references 2010Mixed Methods Research in Strategic Managementarticle · 7 shared references 2010Mapping Mixed Methods Research: Methods, Measures, and Meaningarticle · 7 shared references

Details

Year2010

Typearticle

Published2010-06-15

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations236

Files0 public / 0

ShelfBusiness Strategies and Management Research

Identifiers

doi10.1007/s11747-010-0204-7

openalex_workW2072373815

Links

Imported from OpenAlex (CC0) — nothing here is generated.

2021

The impact of the COVID-19 crisis on consumer purchasing motivation and behavior

2020Qualitative research in marketing: what can academics do better?

2013Surprise, Surprise. Ambient Media as Promotion Tool for Retailers