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Benefits and challenges of conducting multiple methods research in marketing

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References

1994Qualitative Data Analysis: An Expanded Sourcebook48,401 cited
1994Research Design: Qualitative, Quantitative, and Mixed Methods Approaches35,275 cited
1984Content Analysis: An Introduction to its Methodology.24,312 cited
1990Qualitative evaluation and research methods24,203 cited
2007Designing and Conducting Mixed Methods Research23,260 cited
2003Research design: qualitative, quantitative, and mixed methods approaches18,745 cited
1990Qualitative evaluation and research methods17,943 cited
2019Content Analysis: An Introduction to Its Methodology15,420 cited
2004Mixed Methods Research: A Research Paradigm Whose Time Has Come11,161 cited
2007Mail and internet surveys : the tailored design method9,606 cited
1979Mixing Qualitative and Quantitative Methods: Triangulation in Action7,082 cited
1999Mixed Methodology: Combining Qualitative and Quantitative Approaches5,204 cited
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1970Sociological Methods: A Sourcebook.1,839 cited

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1980

Krippendorff, Klaus, Content Analysis: An Introduction to its Methodology . Beverly Hills, CA: Sage, 1980.

1,201 cited

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