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Consumer preferences for color combinations: An empirical analysis of similarity‐based color relationships
16 references·16 citing·52 second hopsampled
Consumer preferences for color combinations: An empirical analysis of similarity‐based color relationships (2010)Consumer preferences for color combinatio…Principles Of Gestalt Psychology (2013)Principles Of Gestalt Psychol…The aesthetics of luxury fashion, body and identify formation (2010)The aesthetics of luxury fash…Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder? (2010)Aesthetic principles and cogn…Will I like a “medium” pillow? Another look at constructed and inherent preferences (2008)Will I like a “medium” pillow…Preference construction and preference stability: Putting the pillow to rest (2008)Preference construction and p…A colour harmony model for two‐colour combinations (2006)A colour harmony model for tw…The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs (1998)The Influence of Unity and Pr…Effects of Color as an Executional Cue in Advertising: They're in the Shade (1997)Effects of Color as an Execut…Seeking the Ideal Form: Product Design and Consumer Response (1995)Seeking the Ideal Form: Produ…Color Appearance: On Seeing Red--Or Yellow, Or Green, Or Blue (1994)Color Appearance: On Seeing R…Respects for similarity. (1993)Respects for similarity.Environmental color, consumer feelings, and purchase likelihood (1992)Environmental color, consumer…Color Vision (1982)Color VisionFeatures of similarity. 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The influence of advertising color on consumers’ preferences for green products (2022)Green advertising is more env…Analyzing the effects of storefront window display transparency on perceived store Attractiveness and Approach behavior (2022)Analyzing the effects of stor…The impact of color preference on adolescent children's choice of furniture (2020)The impact of color preferenc…Color matters: The Impact of Logo Color on Consumer Perceived Eco-Friendliness (2020)Color matters: The Impact of …Visual attractiveness depends on colorfulness and color contrasts in mixed salads (2019)Visual attractiveness depends…Dark is durable, light is user‐friendly: The impact of color lightness on two product attribute judgments (2019)Dark is durable, light is use…Color Intensity Variations and Art Prices: An Examination of Latin American Art (2019)Color Intensity Variations an…Seeing through touch: a conceptual framework of visual-tactile interplay (2018)Seeing through touch: a conce…Web Aesthetics: How Does it Influence the Sales Performance in Online Marketplaces (2013)Web Aesthetics: How Does it I…Structure‐Mapping: A Theoretical Framework for Analogy* (1983)RATIONAL CHOICE AND THE FRAMING OF DECISIONS (1988)For better or worse: The impact of upward social comparison on self-evaluations. 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References

  • 1977Features of similarity.7,414 cited
  • 2013Principles Of Gestalt Psychology4,263 cited
  • 1936Principles of Gestalt Psychology2,182 cited
  • 1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
  • 1993Respects for similarity.1,150 cited
  • 1992Environmental color, consumer feelings, and purchase likelihood769 cited
  • 1998The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs675 cited
  • 1997Effects of Color as an Executional Cue in Advertising: They're in the Shade455 cited
  • 1976Interaction of stimulus dimensions in concept and choice processes281 cited
  • 2010Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?194 cited
  • 2006A colour harmony model for two‐colour combinations188 cited
  • 1982Color Vision158 cited
  • 2008Will I like a “medium” pillow? Another look at constructed and inherent preferences156 cited
  • 2010The aesthetics of luxury fashion, body and identify formation154 cited
  • 1994Color Appearance: On Seeing Red--Or Yellow, Or Green, Or Blue136 cited
  • 2008

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Preference construction and preference stability: Putting the pillow to rest
57 cited

Cited by

  • 2019Visual attractiveness depends on colorfulness and color contrasts in mixed salads85 cited
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  • 2020The impact of color preference on adolescent children's choice of furniture55 cited
  • 2025The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category33 cited
  • 2022The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort30 cited
  • 2023Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements25 cited
  • 2018Seeing through touch: a conceptual framework of visual-tactile interplay24 cited
  • 2025Is Relevancy Everything? A Deep-Learning Approach to Understand the Effect of Image-Text Congruence23 cited
  • 2022You Should Try These Together: Combinatory Recommendations Signal Expertise and Improve Product Attitudes21 cited
  • 2022Analyzing the effects of storefront window display transparency on perceived store Attractiveness and Approach behavior21 cited
  • 2022Green advertising is more environmentally friendly? The influence of advertising color on consumers’ preferences for green products17 cited
  • 2023Store layout design and consumer response: a behavioural and EEG study17 cited
  • 2013Web Aesthetics: How Does it Influence the Sales Performance in Online Marketplaces16 cited
  • 2020Color matters: The Impact of Logo Color on Consumer Perceived Eco-Friendliness15 cited
  • 2019Color Intensity Variations and Art Prices: An Examination of Latin American Art9 cited
  • 2022Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message: an eye-tracking study9 cited