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Consumer Made : quand le consommateur devient producteur
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  • 2018Triggers entrepreneurship among creative consumers47 cited
  • 2020Producing beauty ‘the hard way’: involuntary prosumption in a stigmatising context38 cited
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  • 2012Client « exécutant », « assistant marketing opérationnel », « relais » ou « apporteur de solutions » : Dis-moi ce que tu fais, je te dirai qui tu es !29 cited
  • 2010A History of French CCT: Pathways and Key Concepts20 cited
  • 2010How competent are consumers? The case of the energy sector in France19 cited
  • 2024Co-Creation18 cited
  • 2019C’est qui le Patron ?! Les enjeux de la mobilisation des consom’acteurs10 cited
  • 2016L’impact de la similarité sur l’efficacité des outils d’aide à la vente en ligne9 cited
  • 2017Co-création de valeur et technologie digitale : quel design pour ces plateformes d’engagement ? Le cas du Photomaton 2.09 cited
  • 2016Favoriser et récompenser la créativité du consommateur dans le processus de développement du nouveau produit : comment motiver ces consommateurs qui participent à des concours de créativité ?8 cited
  • 2016Encouraging and rewarding consumer creativity in new product development processes: How to motivate consumers involved in creative contests?

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8 cited