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The Effect of Brand Equity in Supply Chain Relationships · Study

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ArticleThe Effect of Brand Equity in Supply Chain Relationships

Donna F. Davis2003

Article2003

The Effect of Brand Equity in Supply Chain Relationships

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Quality and Supply Management Customer Service Quality and Loyalty Supply Chain and Inventory Management

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References

1968The Discovery of Grounded Theory: Strategies for Qualitative Research.1988Structural equation modeling in practice: A review and recommended two-step approach.1998Basics of qualitative research : techniques and procedures for developing grounded theory 1979A Paradigm for Developing Better Measures of Marketing Constructs 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2011External Control of Organizations: Resource Dependence Perspective 1991A three-component conceptualization of organizational commitment 1987Developing Buyer-Seller Relationships

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Year2003

Typearticle

Published2003-01-01

Languageen

Citations16

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ShelfQuality and Supply Management

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openalex_workW207290879

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