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Cited by

• 2006Internal brand building and structuration: the role of leadership300 cited
• 2005Corporate Branding for Start-ups: The Crucial Role of Entrepreneurs174 cited
• 2007The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines' Experience159 cited
• 2016Mapping the domain of the fragmented field of internal branding151 cited
• 2016From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry144 cited
• 2012Building bank brands: How leadership behavior influences employee commitment136 cited
• 2015The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay122 cited
• 2009Internal branding to influence employees' brand promise delivery: a case study in Thailand99 cited
• 2021The corporate social responsibility (CSR) internal branding model: aligning employees’ CSR awareness, knowledge, and experience to deliver positive employee performance outcomes95 cited
• 2005Customer perspectives on the role and importance of branding in Irish retail financial services91 cited
• 2014Motivational drivers that fuel employees to champion the hospitality brand91 cited
• 2014How to become an employer of choice: transforming employer brand associations into employer first-choice brands90 cited