Article2014

How to become an employer of choice: transforming employer brand associations into employer first-choice brands

90 citations0/0 files storedJournal of Marketing Management

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Employer Branding and e-HRM Higher Education and Employability Consumer Behavior in Brand Consumption and Identification

Abstract

Within-specific groups of products or services, being consumers’ favourite brand – the consumer first-choice brand (FCBc) – is associated with many favourable outcomes. Particularly, ‘[s]trong bran...

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1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1994Measuring emotion: The self-assessment manikin and the semantic differential 1997Dimensions of Brand Personality 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?2002On the practice of dichotomization of quantitative variables.1999The Role of Emotions in Marketing 1997Measuring Emotions in the Consumption Experience 1999Corporate Citizenship: Cultural Antecedents and Business Benefits

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2019The influence of employer rankings, employment experience, and employee characteristics on employer branding as an employer of choice 2018Are they willing to work for you? An employee-centric view to employer brand attractiveness 2017Impact of employer branding on organization’s performance 2015EMPLOYER BRAND OF CHOICE: AN EMPLOYEE PERSPECTIVE 2019The relationship between brand attractiveness and the intent to apply for a job

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