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Sports marketing: an examination of academic marketing publication

16 references·16 citing·46 second hopsampled

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References

1993Sports fans: Measuring degree of identification with their team.1,063 cited
1993Tracking the evolution of the services marketing literature977 cited
1995PRELIMINARY VALIDATION OF THE SPORT FAN MOTIVATION SCALE797 cited
1998An International Review of Sponsorship Research710 cited
1994The Importance of Servicescapes in Leisure Service Settings628 cited
1998Factors leading to group identification: A field study of winners and losers574 cited
1997Creating and Fostering Fan Identification in Professional Sports502 cited
1998Sports Marketing: A Strategic Perspective449 cited
1996Sponsorship: From Management Ego Trip to Marketing Success389 cited
1998A Conceptual Framework for Assessing Brand Equity in Division I College Athletics284 cited
1989Factors Affecting Attendance at Professional Sport Events279 cited
1996Measurement and Management of the Sportscape261 cited
1995Fanship and the Television Sports Viewing Experience257 cited
1998Sport Marketing: Managing the Exchange Process220 cited
1987Corporate Objectives in Sports Sponsorship184 cited
1996

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Fundamentals of Sport Marketing

183 cited

Cited by

2011International sport marketing: practical and future research implications132 cited
2012A re-examination and extension of measuring perceived service quality in Physical Activity and Sports Centres (PSC): QSport-14 scale45 cited
2016Coopetition at the sports marketing/entrepreneurship interface41 cited
2009Sportainment: changing the pace of limited‐overs cricket in South Africa37 cited
2003A Content Analysis of the Journal of Sports Economics34 cited
2005Tries and conversions: are sports sponsors pursuing the right objectives?24 cited
2009Corporate Marketing Objectives and Evaluation Measures for Integrated Television Advertising and Sports Event Sponsorships22 cited
2002Examining Sport Management Scholarship: An Historical Review of the Sport Marketing Quarterly20 cited
2011Is Social Entrepreneurship an Untapped Marketing Resource? A Commentary on its Potential for Small Sports Clubs20 cited
2005Statistical Data Analysis Techniques Employed in Sport Marketing Quarterly: 1992 to 200415 cited
2009Brand image, equity, and sports sponsorship15 cited
2017Retrospection and state of sports marketing and sponsorship research in IJSMS from 1999 to 201514 cited
2015The development of new sponsorship deals as new business-to-business services13 cited
2014Jersey sponsors in football/soccer: the industry classification of main jersey sponsors of 1147 football/soccer clubs in top leagues of 79 countries12 cited
2016Professional football clubs retail branding strategies12 cited
2007The case study method: a powerful teaching tool in sports marketing education7 cited