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Consumer Evaluation of Target Marketing to the Bottom of the Pyramid
14 references·16 citing·30 second hop
Consumer Evaluation of Target Marketing to the Bottom of the Pyramid (2013)Consumer Evaluation of Target Marketing t…The fortune at the bottom of the pyramid (2010)The fortune at the bottom of …Challenges in Marketing Socially Useful Goods to the Poor (2010)Challenges in Marketing Socia…Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments (2009)Marketing to the Poor: An Int…The quest for the fortune at the bottom of the pyramid: potential and challenges (2008)The quest for the fortune at …The Fortune at the Bottom or the Middle of the Pyramid? (2008)The Fortune at the Bottom or …The Ethical Rational of Business for the Poor – Integrating the Concepts Bottom of the Pyramid, Sustainable Development, and Corporate Citizenship (2008)The Ethical Rational of Busin…Integrated approach to understanding consumer behavior at bottom of pyramid (2008)Integrated approach to unders…Fortune at the bottom of the pyramid, the: eradicating poverty through profits (2006)Fortune at the bottom of the …Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide (2005)Antiglobal Challenges to Mark…Selling to the Poor (2004)Selling to the PoorStalking the Poverty Consumer A Retrospective Examination of Modern Ethical Dilemmas (2002)Stalking the Poverty Consumer…Serving the world's poor, profitably. (2002)Serving the world's poor, pro…Compassionate Love, Agape, and Altruism: A New Framework for Understanding and Supporting Impoverished Consumers (2002)Compassionate Love, Agape, an…Marketing and the Poor (1995)Marketing and the PoorCo-creating inclusive public services with customers experiencing vulnerability (2025)Co-creating inclusive public …Investigating consumer ethical beliefs: role of moral philosophies and personality traits (2023)Investigating consumer ethica…Impact of perceived value on the online purchase intention of base of the pyramid consumers (2023)Impact of perceived value on …Consumer behavior from the lens of Bottom of the Pyramid: literature review and future agenda (2023)Consumer behavior from the le…Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia (2022)Digital financial services us…Triggers of aspirational consumption at the base of the Pyramid: a qualitative inquiry from Indian context (2021)Triggers of aspirational cons…Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach (2021)Segmenting the Bottom of the …Digital Payments and Financial Wellbeing of the Rural Poor: The Moderating Role of Age and Gender (2021)Digital Payments and Financia…Consumo na base da pirâmide: (2020)Consumo na base da pirâmide:Organizational Legitimacy, Corporate Social Responsibility, and Bottom of the Pyramid Consumers (2018)Organizational Legitimacy, Co…Literature Review of Impact of Branding on Base of the Pyramid Markets with Special Reference to India (2018)Literature Review of Impact o…The BOP consumer's ethical evaluation of target marketing (2015)The BOP consumer's ethical ev…Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications (2015)Effective use of marketing te…CREATING PRODUCT VISIBILITY TO THE BOTTOM OF THE PYRAMID: INTEGRATION OF MARKETING MIX AND HUMAN VALUE ECOSYSTEM APPROACH (2015)CREATING PRODUCT VISIBILITY T…4A'S marketing strategy and bottom of pyramid populations : the case of Gua Musang, Kelantan (2015)4A'S marketing strategy and b…Innovation and entrepreneurial dynamics in the Base of the Pyramid (2014)Innovation and entrepreneuria…The Economic Lives of the Poor (2007)The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty (2007)Reviewing a Decade of Research on the “Base/Bottom of the Pyramid” (BOP) Concept (2013)Business models for sustainable innovation – an empirical analysis of frugal products and services (2016)A theory of justice original editionA review of modeling approaches for sustainable supply chain management (2012)Impact at the ‘Bottom of the Pyramid’: The Role of Social Capital in Capability Development and Community Empowerment (2012)Women on Boards of Directors and Corporate Social Performance: A Meta‐Analysis (2016)Development as Freedom (2009)Vulnerability and Resilience in Natural Disasters: A Marketing and Public Policy Perspective (2009)Strategic management a stakeholder approach (2010)Resources and Capabilities of Triple Bottom Line Firms: Going Over Old or Breaking New Ground? (2014)A Systematic Review of the Bottom/Base of the Pyramid Literature: Cumulative Evidence and Future Directions (2019)2008 Corruption Perceptions Index (2008)Marketing metrics: the definitive guide to measuring marketing performance (2010)Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE (2011)Socially Responsible Distribution: Distribution Strategies for Reaching the Bottom of the Pyramid (2008)Transformational Business Models, Grand Challenges, and Social Impact (2018)Sustainable business models for inclusive growth: Towards a conceptual foundation of inclusive business (2020)A typology of social entrepreneurs: Motives, search processes and ethical challenges (2008)Business models for sustainable innovation: state-of-the-art and steps towards a research agenda (2012)The Circular Economy – A new sustainability paradigm? (2016)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)Corporate Social Responsibility Theories: Mapping the Territory (2004)Why would corporations behave in socially responsible ways? an institutional theory of corporate social responsibility (2007)Scaling Social Entrepreneurial Impact (2009)Life Satisfaction, Self-Determination, and Consumption Adequacy at the Bottom of the Pyramid (2011)“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)The Business Model: Recent Developments and Future Research (2011)Creating mutual value: Lessons learned from ventures serving base of the pyramid producers (2009)
this work references cited by second hop

References

  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits2,171 cited
  • 2002Serving the world's poor, profitably.1,520 cited
  • 2008Integrated approach to understanding consumer behavior at bottom of pyramid231 cited
  • 2008The quest for the fortune at the bottom of the pyramid: potential and challenges197 cited
  • 2004Selling to the Poor181 cited
  • 2008The Ethical Rational of Business for the Poor – Integrating the Concepts Bottom of the Pyramid, Sustainable Development, and Corporate Citizenship176 cited
  • 2010Challenges in Marketing Socially Useful Goods to the Poor118 cited
  • 2009Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments116 cited
  • 2008The Fortune at the Bottom or the Middle of the Pyramid?87 cited
  • 2002Stalking the Poverty Consumer A Retrospective Examination of Modern Ethical Dilemmas79 cited
  • 2005Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide70 cited
  • 2002Compassionate Love, Agape, and Altruism: A New Framework for Understanding and Supporting Impoverished Consumers68 cited
  • 1995Marketing and the Poor58 cited

Cited by

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2015Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications121 cited
  • 2021Digital Payments and Financial Wellbeing of the Rural Poor: The Moderating Role of Age and Gender75 cited
  • 2022Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia61 cited
  • 2023Impact of perceived value on the online purchase intention of base of the pyramid consumers42 cited
  • 2021Triggers of aspirational consumption at the base of the Pyramid: a qualitative inquiry from Indian context23 cited
  • 2014Innovation and entrepreneurial dynamics in the Base of the Pyramid17 cited
  • 2018Organizational Legitimacy, Corporate Social Responsibility, and Bottom of the Pyramid Consumers15 cited
  • 2021Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach14 cited
  • 2025Co-creating inclusive public services with customers experiencing vulnerability12 cited
  • 2023Investigating consumer ethical beliefs: role of moral philosophies and personality traits11 cited
  • 2023Consumer behavior from the lens of Bottom of the Pyramid: literature review and future agenda8 cited
  • 2018Literature Review of Impact of Branding on Base of the Pyramid Markets with Special Reference to India7 cited
  • 2015The BOP consumer's ethical evaluation of target marketing6 cited
  • 2015CREATING PRODUCT VISIBILITY TO THE BOTTOM OF THE PYRAMID: INTEGRATION OF MARKETING MIX AND HUMAN VALUE ECOSYSTEM APPROACH5 cited
  • 2020Consumo na base da pirâmide:1 cited
  • 20154A'S marketing strategy and bottom of pyramid populations : the case of Gua Musang, Kelantan0 cited