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On the Deceptive Effectiveness of Labeled and Unlabeled Advertorial Formats
14 references·16 citing·42 second hop
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An Experimental Test of the Third-Party Endorsement (1994)Does Publicity Outperform Adv…Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…The Impact of Comparative Advertising on Levels of Message Involvement (1990)The Impact of Comparative Adv…Source Expertise, Time of Source Identification, and Involvement in Persuasion: An Elaborative Processing Perspective (1990)Source Expertise, Time of Sou…The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement (1986)The Effect of Verbal and Visu…Communication and Persuasion (1986)Communication and PersuasionThe Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings (1984)The Impact of Comparative Adv…Audience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods (1982)Memory and Attentional Factor…The Dimensions of Advertising Involvement (1981)The Dimensions of Advertising…Current issues and research in advertising (1978)Current issues and research i…Content Analysis for the Social Sciences and Humanities. 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References

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  • 1994Does Publicity Outperform Advertising? An Experimental Test of the Third-Party Endorsement142 cited

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Cited by

  • 2012Effects of online advertising format and persuasion knowledge on audience reactions271 cited
  • 2019User generated content presenting brands on social media increases young adults’ purchase intention214 cited
  • 2020A Meta-Analysis of the Effects of Disclosing Sponsored Content183 cited
  • 2016The Deceptiveness of Sponsored News Articles174 cited
  • 2015Good native advertising isn’t a secret160 cited
  • 2005Readers' Reactions to Mixtures of Advertising and Editorial Content in Magazines113 cited
  • 2017Understanding Why Consumers Don't Skip Pre-Roll Video Ads111 cited
  • 2010The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators107 cited
  • 2016A Tale of Two Sources in Native Advertising95 cited
  • 2016‘PESO’ media strategy shifts to ‘SOEP’: Opportunities and ethical dilemmas87 cited
  • 2016Transparency for Sponsored Content: Analysing Codes of Ethics in Public Relations, Marketing, Advertising and Journalism82 cited
  • 2014Representation of Autism in Leading Newspapers in China: A Content Analysis78 cited
  • 2018The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising50 cited
  • 2012Media discourse of corporate social responsibility in China: a content analysis of newspapers49 cited
  • 2016How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements49 cited
  • 2020Resisting Covert Persuasion in Digital News: Comparing Inoculation and Reactance in the Processing of Native Advertising Disclosures and in Article Engagement Intentions48 cited