Using Student Disconfirmation as a Measure of Classroom Effectiveness

Abstract

Student satisfaction can be measured through the concept of disconfirmation. Disconfirmation is the difference between expectations concerning a service and the perceived value of the service. Using regression analysis and the concept of disconfirmation, easily interpreted graphical displays can be produced to identify areas that are important to student satisfaction. This article illustrates this technique, using data collected in undergraduate decision sciences courses.

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