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ArticleNew algorithms for product positioning

Pierre Hansen1998

Article1998

New algorithms for product positioning

Pierre Hansen · Brigitte Jaumard · Jacques‐François Thisse

8 citations·0/0 files stored·European Journal of Operational Research

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Consumer Market Behavior and Pricing Optimization and Mathematical Programming Facility Location and Emergency Management

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References

1979Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review 1972An experimental study of relationships between attitudes, brand preference, and choice 1989Recent contributions to optimal product positioning and buyer segmentation 1983An Approach to the Optimal Positioning of a New Product 1977A procedure for new product positioning in an attribute space 1976The Attribute-Dynamic Attitude Model (Adam)1987A Simulation Comparison of Methods for New Product Location 1988Perceptual maps and the optimal location of new products: An integrative essay

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Details

Year1998

Typearticle

Published1998-01-01

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations8

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0377-2217(96)00338-4

openalex_workW2073863303

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