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Building a strong services brand: Lessons from Mayo Clinic · Study

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ArticleBuilding a strong services brand: Lessons from Mayo Clinic

Leonard L. Berry2007

Article2007

Building a strong services brand: Lessons from Mayo Clinic

Leonard L. Berry · Kent D. Seltman

89 citations·0/0 files stored·Business Horizons

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Corporate Identity and Reputation

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1992Marketing Services: Competing Through Quality 2000Cultivating Service Brand Equity 2003Clueing in customers.

Cited by

2011A destination-branding model: An empirical analysis based on stakeholders 2010Technology’s Impact on the Gaps Model of Service Quality 2016Role of tourist destination development in building its brand image: A conceptual model 2014Measurement and impact of customer experience in banking sector 2023The growing importance of customer-centric support services for improving customer experience 2011Strategic relationship management and service brand marketing 2010The impact of congruence in cause marketing campaigns for service firms 2016Customer Engagement and Loyalty: A Comparative Study Between Service Contexts

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Details

Year2007

Typearticle

Published2007-03-24

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations89

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.bushor.2007.01.005

openalex_workW2074091600

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