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Building a strong services brand: Lessons from Mayo Clinic

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
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2000Cultivating Service Brand Equity1,733 cited
2003Clueing in customers.131 cited

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2016Customer Engagement and Loyalty: A Comparative Study Between Service Contexts68 cited
2019Brand Experience and Brand Equity67 cited
2020Validating a consumer-based service brand equity (CBSBE) model in the airline industry65 cited
2011Managing organizational culture change and knowledge to enhance customer experiences: analysis and framework

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