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ArticleConsumer Behavior: Theoretical Sources

Earl W. Wims1974

Article1974

Consumer Behavior: Theoretical Sources

Earl W. Wims · Scott Ward · Thomas S. Robertson

245 citations·0/0 files stored·Journal of Marketing

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Consumer Behavior and Market Dynamics Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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1982Person-Situation: Segmentation's Missing Link 2002Optimum stimulation level and exploratory consumer behavior in an emerging consumer market 2006Remembering motivation research: toward an alternative genealogy of interpretive consumer research 1986Expanding the Ontology and Methodology of Research on the Consumption Experience 1995Cognitive styles of consumer initiators 2016Does Variety Among Activities Increase Happiness?1991A validity study of a measure of opinion leadership 1985Metatheory and Metamethodology in Marketing: A Lakatosian Reconstruction

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Year1974

Typearticle

Published1974-10-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations245

Files0 public / 0

ShelfConsumer Behavior and Market Dynamics

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doi10.2307/1250413

openalex_workW2074259704

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