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Consumer Behavior: Theoretical Sources
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  • 1982Person-Situation: Segmentation's Missing Link226 cited
  • 2002Optimum stimulation level and exploratory consumer behavior in an emerging consumer market223 cited
  • 2006Remembering motivation research: toward an alternative genealogy of interpretive consumer research175 cited
  • 1986Expanding the Ontology and Methodology of Research on the Consumption Experience154 cited
  • 1995Cognitive styles of consumer initiators116 cited
  • 2016Does Variety Among Activities Increase Happiness?110 cited
  • 1991A validity study of a measure of opinion leadership66 cited
  • 1985Metatheory and Metamethodology in Marketing: A Lakatosian Reconstruction65 cited
  • 1978A Functional Approach to Attitude Measurement54 cited
  • 1992Explaining Innovative Behaviour: Uniqueness-Seeking and Sensation-Seeking53 cited
  • 2016Organizational Climate, Leadership, Organization Size, and Aspiration for Innovation in Government Agencies47 cited
  • 1979An Interpretation of the Attitudinal and Behavioral Effects of Puffery40 cited
  • 1984Exploratory brand switching: An empirical examination of its determinants39 cited
  • 1974A Methodology for Identifying Innovator Characteristics of New Brand Purchasers

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38 cited
  • 2011Consumer Involvement With the Product and the Nature of Brand Loyalty37 cited
  • 2011Dining Occasions, Service Failures and Customer Complaint Behaviours: an Empirical Assessment37 cited