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Toward a Pragmatic Understanding of the Advertising and Public Policy Literature
16 references·2 citing·51 second hop
Toward a Pragmatic Understanding of the Advertising and Public Policy Literature (2007)Toward a Pragmatic Understanding of the A…Information Processing Research in Advertising (2026)Information Processing Resear…Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Scholarly Research in Marketi…Minorities in Children's Television Commercials: New, Improved, and Stereotyped (2003)Minorities in Children's Tele…Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services (2001)Third-Party Organization Endo…Can the Truth Hurt? How Honest and Persuasive Advertising Can Unintentionally Lead to Increased Consumer Skepticism (2000)Can the Truth Hurt? How Hones…Assessing the Quality Ranking of theJournal of Advertising, 1986–1997 (1999)Assessing the Quality Ranking…Publication Productivity in the Three Leading U.S. Advertising Journals: 1989 through 1996 (1998)Publication Productivity in t…Adolescents' Attention to Beer and Cigarette Print Ads and Associated Product Warnings (1998)Adolescents' Attention to Bee…To BeandNot to Be: Lifestyle Imagery, Reference Groups, andThe Clustering of America (1995)To BeandNot to Be: Lifestyle …The Beauty Myth and Female Consumers: The Controversial Role of Advertising (1994)The Beauty Myth and Female Co…Attention versus Distraction: The Interactive Effect of Program Involvement and Attentional Devices on Commercial Processing (1993)Attention versus Distraction:…Controlling Sex and Decency in Advertising around the World (1991)Controlling Sex and Decency i…Advertising Self-Regulation: True Purpose and Limits (1989)Advertising Self-Regulation: …Revolt Against Regulation (1982)Revolt Against RegulationCurrent issues and research in advertising (1978)Current issues and research i…Cognitive Effects of Deceptive Advertising (1978)Cognitive Effects of Deceptiv…The Impetus for (and Limited Power of) Business Self-Regulation: The Example of Advergames (2011)The Impetus for (and Limited …Common Fallacies in Law‐Related Consumer Research (2009)Common Fallacies in Law‐Relat…Mass Communication and Para-Social Interaction (1956)Self-Concept in Consumer Behavior: A Critical Review (1982)Extending Social Comparison: An Examination of the Unintended Consequences of Idealized Advertising Imagery (2000)Dislikes, Distastes and the Undesired Self: Conceptualising and Exploring the Role of the Undesired End State in Consumer Experience (2001)Principles of Categorization (2002)Who drives divergence? 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References

  • 1978Current issues and research in advertising940 cited
  • 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development554 cited
  • 2001Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services248 cited
  • 2026Information Processing Research in Advertising235 cited
  • 2000Can the Truth Hurt? How Honest and Persuasive Advertising Can Unintentionally Lead to Increased Consumer Skepticism163 cited
  • 1978Cognitive Effects of Deceptive Advertising158 cited
  • 1995To BeandNot to Be: Lifestyle Imagery, Reference Groups, andThe Clustering of America156 cited
  • 1998Adolescents' Attention to Beer and Cigarette Print Ads and Associated Product Warnings144 cited
  • 1999Assessing the Quality Ranking of theJournal of Advertising, 1986–1997126 cited
  • 1991Controlling Sex and Decency in Advertising around the World121 cited
  • 1989Advertising Self-Regulation: True Purpose and Limits108 cited
  • 1994The Beauty Myth and Female Consumers: The Controversial Role of Advertising108 cited
  • 1993Attention versus Distraction: The Interactive Effect of Program Involvement and Attentional Devices on Commercial Processing99 cited
  • 1982Revolt Against Regulation87 cited

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2003
Minorities in Children's Television Commercials: New, Improved, and Stereotyped
69 cited
  • 1998Publication Productivity in the Three Leading U.S. Advertising Journals: 1989 through 199666 cited
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    • 2011The Impetus for (and Limited Power of) Business Self-Regulation: The Example of Advergames49 cited
    • 2009Common Fallacies in Law‐Related Consumer Research15 cited