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Banking Behaviour in an Arabian Gulf Country: A Consumer Survey

24 citations0/0 files storedInternational Journal of Bank Marketing

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Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Banking Sector Performance and Management

Abstract

This is a report of a survey examining key aspects of Saudi Arabian banking behaviour such as a bank's experience, reputation, service, personnel quality, location. The services that account‐holding customers use are examined and their satisfaction with financial, social and security risks are not perceived as influencing decisions to open an account. Strategies for appealing to potential customers are suggested.

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1972The Components of Perceived Risk 1982Exploring marketing research

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2021Behavioural intention and adoption of internet banking among clients’ of Islamic banks in Malaysia: an analysis using UTAUT2 2005Hong Kong Consumers' Evaluation in an Airline Crash: A Path Model Analysis 2017Bank and product selection – an Australian student perspective 1987The Bank Marketing Scene in Saudi Arabia 1999Evaluation of information sources in industrial marketing: implications for media planning in the Arabian Gulf

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