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Verisimilitude or Advertising? Brand Appearances on Prime‐Time Television

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Cited by

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2009

A New Branch of Advertising

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2008Does “Passing the Courvoisier” always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos119 cited

2008A Content Analysis of Music Placement in Prime-Time Television Advertising110 cited

2015Good guy vs. bad guy: the influence of parasocial interactions with media characters on brand placement effects102 cited

2005Explicit, non-integrated product placement in British television programmes100 cited

2007Meet the Parents: A Parents’ Perspective on Product Placement in Children’s Films85 cited

2010The Product Well Placed79 cited

2004On the Ethics of Product Placement in Media Entertainment66 cited

2016Antecedents of product placement effectiveness across cultures66 cited

2010Audience Engagement and its Effects on Product Placement Recognition60 cited

2007Recall of Products Placed as Prizes versus Commercials in Game Shows59 cited

2013Disclosing Celebrity Endorsement in a Television Program to Mitigate Persuasion: How Disclosure Type and Celebrity Credibility Interact58 cited

2015Product Placement in Old and New Media: Examining the Evidence for Concern58 cited

2011Product placements in movies and on Broadway56 cited