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Situación del neuromarketing en España
9 references·4 citing·37 second hop
Situación del neuromarketing en España (2014)Situación del neuromarketing en EspañaBranding the brain: A critical review and outlook (2012)Branding the brain: A critica…New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences (2011)New scanner data for brand ma…Neuromarketing: Where marketing and neuroscience meet (2011)Neuromarketing: Where marketi…The Buying Brain: Secrets for Selling to the Subconscious Mind (2010)The Buying Brain: Secrets for…Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …A current overview of consumer neuroscience (2008)A current overview of consume…What can advertisers learn from neuroscience? (2007)What can advertisers learn fr…What is ‘neuromarketing’? A discussion and agenda for future research (2006)What is ‘neuromarketing’? A d…Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…MARKETING Y NEUROMARKETING APLICADOS AL SECTOR EMPRESARIAL Y FINANCIERO COMO OBJETO DEL CAMPO ACADÉMICO DE LA COMUNICACIÓN EN ESPAÑA: UNA APROXIMACIÓN A SU ESTUDIO DESDE LOS LIBROS COMO FUENTES BIBLIOGRÁFICAS (2024)MARKETING Y NEUROMARKETING AP…Neurociencia y publicidad. Un experimento sobre atención y emoción en publicidad televisiva (2017)Neurociencia y publicidad. Un…Neuroscience and adversting. Attention, emotion and their relation with the awards received at Cannes International Advertising Awards (2016)Neuroscience and adversting. …El profesional del neuromarketing en el sector audiovisual español (2016)El profesional del neuromarke…Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)Who’s messing with my mind? (2008)Interactive Food and Beverage Marketing: Targeting Adolescents in the Digital Age (2009)Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda (2023)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Reputation for Product Innovation: Its Impact on Consumers (2010)Consumer behaviour in tourism: Concepts, influences and opportunities (2013)Demystifying neuromarketing (2018)The Commitment-Trust Theory of Relationship Marketing (1994)What Does the Brain Tell Us About Trust and Distrust? Evidence from a Functional Neuroimaging Study (2010)Neuromarketing: The New Science of Consumer Behavior (2011)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)Consumer Neuroscience: Applications, Challenges, and Possible Solutions (2015)Neuromarketing: Ethical Implications of its Use and Potential Misuse (2016)Marketing Research: Methodological Foundations (1977)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Data‐driven services marketing in a connected world (2013)Neuromarketing and consumer neuroscience: current understanding and the way forward (2015)The Influence of Price on Purchase Intentions: Comparative Study between Cognitive, Sensory, and Neurophysiological Experiments (2021)The Framing of Decisions and the Psychology of Choice (1981)The Voice of the Customer (1993)The Neuroscience of Socioeconomic Status: Correlates, Causes, and Consequences (2017)Using Combined Bipolar Semantic Scales and Eye‐Tracking Metrics to Compare Consumer Perception of Real and Virtual Bottles (2015)A Guideline for Ethical Aspects in Conducting Neuromarketing Studies (2016)Neurociencia aplicada a la televisión: medición de la atención y la emoción de la serie “FOREVER” / Television-applied neuroscience: measuring attention and emotion in the series “FOREVER” (2016)Decoding mental states from brain activity in humans (2006)Social Cognitive Neuroscience: A Review of Core Processes (2006)The Neural Basis of Loss Aversion in Decision-Making Under Risk (2007)Situation of Neuromarketing Consulting in Spain (2020)Neuromarketing and Evaluation of Cognitive and Emotional Responses of Consumers to Marketing Stimuli. (2014)Neuromarketing aspect of tourısm pricing psychology (2017)Virtual influencers as an emerging marketing theory: A systematic literature review (2023)
this work references cited by second hop

References

  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
  • 2012Branding the brain: A critical review and outlook593 cited
  • 2008A current overview of consumer neuroscience344 cited
  • 2011New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences192 cited
  • 2007What can advertisers learn from neuroscience?169 cited
  • 2010The Buying Brain: Secrets for Selling to the Subconscious Mind162 cited
  • 2011Neuromarketing: Where marketing and neuroscience meet44 cited

Cited by

  • 2016El profesional del neuromarketing en el sector audiovisual español17 cited
  • 2017Neurociencia y publicidad. Un experimento sobre atención y emoción en publicidad televisiva14 cited
  • 2016Neuroscience and adversting. Attention, emotion and their relation with the awards received at Cannes International Advertising Awards12 cited
  • 2024MARKETING Y NEUROMARKETING APLICADOS AL SECTOR EMPRESARIAL Y FINANCIERO COMO OBJETO DEL CAMPO ACADÉMICO DE LA COMUNICACIÓN EN ESPAÑA: UNA APROXIMACIÓN A SU ESTUDIO DESDE LOS LIBROS COMO FUENTES BIBLIOGRÁFICAS6 cited

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