SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The evaluation and analysis of retail sales promotions · Study

ArticleShelves

ArticleThe evaluation and analysis of retail sales promotions

Alan Mercer1990

Article1990

The evaluation and analysis of retail sales promotions

6 citations·0/0 files stored·European Journal of Operational Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 6 citations exist upstream.

References

1979Dynamics of Price Elasticity and Brand Life Cycles: An Empirical Study 1988A forecasting model to evaluate the profitability of price promotions

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2006Brands and Branding: Research Findings and Future Prioritiesarticle · 1 shared reference 2004Measuring Marketing Productivity: Current Knowledge and Future Directionsarticle · 1 shared reference 1988The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Salesreview · 1 shared reference 2005New Empirical Generalizations on the Determinants of Price Elasticityarticle · 1 shared reference 2001Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovationarticle · 1 shared reference 1981An Evolutionary Approach to Product Growth Theoryarticle · 1 shared reference

Details

Year1990

Typearticle

Published1990-08-01

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations6

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1016/0377-2217(90)90219-2

openalex_workW2076504883

Links

Imported from OpenAlex (CC0) — nothing here is generated.