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The evaluation and analysis of retail sales promotions
2 references·0 citing·9 second hop
The evaluation and analysis of retail sales promotions (1990)The evaluation and analysis of retail sal…A forecasting model to evaluate the profitability of price promotions (1988)A forecasting model to evalua…Dynamics of Price Elasticity and Brand Life Cycles: An Empirical Study (1979)Dynamics of Price Elasticity …Models and Managers: The Concept of a Decision Calculus (1970)Book Review: Consumer and Industrial Buying Behavior (1978)Models and Managers: The Concept of a Decision Calculus (2004)Diffusion of Innovations (1963)EXPLOIT THE PRODUCT LIFE CYCLE (1965)Testing for Serial Correlation in Least-Squares Regression When Some of the Regressors are Lagged Dependent Variables (1970)The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales (1988)Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Brands and Branding: Research Findings and Future Priorities (2006)
this work references cited by second hop

References

  • 1979Dynamics of Price Elasticity and Brand Life Cycles: An Empirical Study140 cited
  • 1988A forecasting model to evaluate the profitability of price promotions8 cited

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