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Standardizing selling. Pharmaceutical marketing, the pharmaceutical company and the marketing expert (1900–1980)
15 references·0 citing·31 second hop
Standardizing selling. Pharmaceutical marketing, the pharmaceutical company and the marketing expert (1900–1980) (2013)Standardizing selling. Pharmaceutical mar…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Ernest Dichter and Motivation Research (2010)Ernest Dichter and Motivation…The Myth of the Marketing Revolution (2007)The Myth of the Marketing Rev…Periodization in Marketing History (2005)Periodization in Marketing Hi…Marketing : historische Aspekte der Wettbewerbs- und Absatzpolitik (2004)Marketing : historische Aspek…Diffusion of innovations. (2003)Diffusion of innovations.Die BASF : eine Unternehmensgeschichte (2002)Die BASF : eine Unternehmensg…Der produktive Blick (2002)Der produktive BlickWir haben fast immer was Neues (1994)Wir haben fast immer was Neues"Wir haben fast immer was Neues" : Gesundheitswesen und Innovationen der Pharma-Industrie in Deutschland, 1880-1935 (1994)"Wir haben fast immer was Neu…Von der Reklame zum Marketing : Geschichte der Wirtschaftswerbung in Deutschland (1993)Von der Reklame zum Marketing…The rise and fall of mass marketing. (1993)The rise and fall of mass mar…New and Improved: The Story of Mass Marketing in America (1991)New and Improved: The Story o…Innovatives Pharma-Marketing (1989)Innovatives Pharma-MarketingMedical Innovation: A Diffusion Study. (1967)Medical Innovation: A Diffusi…Metahistory: The Historical Imagination in Nineteenth-Century Europe (1974)Metahistory. The Historical Imagination in Nineteenth-Century Europe. (1975)The Great Transformation (2002)Macromarketing: Past, Present, and Possible Future (2006)Remembering motivation research: toward an alternative genealogy of interpretive consumer research (2006)Balancing a Hybrid Business Model: The Search for Equilibrium at Cafédirect (2018)Principles of Marketing (1972)The Role of Institutionalization in Cultural Persistence (1977)Basic Content Analysis (1990)Discovering the Consumer (2008)Strategies in the development of accounting history as an academic discipline (2008)Historical research in marketing theory and practice: a review essay (2014)Customer Care in a Consumer Society: Smiling and Sometimes Meaning it? (1998)The Making of Modern Management (2006)The reflexive consumer (2008)The Strength of Weak Ties (1973)User Acceptance of Information Technology: Toward A Unified View1 (2003)Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs (2010)Diffusion of Innovations (2015)Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology (2016)Social Capital: Prospects for a New Concept (2002)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Trust and Governance (1999)Multiple roles of consumption emotions in post‐purchase satisfaction with extended service transactions (2000)Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research (2005)Engineering Contractors in the Chemical Industry. The Development of Ammonia Processes, 1910–1940 (2005)Technological and geographical knowledge spillover in the German empire 1877–1918 (2006)Technology transfer via foreign patents in Germany, 1843–77 (2018)Kommunikatorforschung: Public Relations (2003)Europe’s mediation junction: technology and consumer society in the 20th century (2005)Buying In (2008)
this work references cited by second hop

References

  • 2019Diffusion of Innovations 137,320 cited
  • 2003Diffusion of innovations.13,723 cited
  • 1967Medical Innovation: A Diffusion Study.1,383 cited
  • 1991New and Improved: The Story of Mass Marketing in America240 cited
  • 2005Periodization in Marketing History184 cited
  • 1993The rise and fall of mass marketing.111 cited
  • 1993Von der Reklame zum Marketing : Geschichte der Wirtschaftswerbung in Deutschland94 cited
  • 2007The Myth of the Marketing Revolution72 cited
  • 2002Die BASF : eine Unternehmensgeschichte43 cited
  • 2002Der produktive Blick40 cited
  • 2010Ernest Dichter and Motivation Research39 cited
  • 1994"Wir haben fast immer was Neues" : Gesundheitswesen und Innovationen der Pharma-Industrie in Deutschland, 1880-193529 cited
  • 2004Marketing : historische Aspekte der Wettbewerbs- und Absatzpolitik22 cited
  • 1994Wir haben fast immer was Neues21 cited
  • 1989Innovatives Pharma-Marketing11 cited

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