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ArticleAligning marketing strategies throughout the supply chain to enhance performance

Kenneth W. Green2012

Article2012

Aligning marketing strategies throughout the supply chain to enhance performance

Kenneth W. Green · Dwayne Whitten · R. Anthony Inman

129 citations·0/0 files stored·Industrial Marketing Management

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Quality and Supply Management Supply Chain and Inventory Management Sustainable Supply Chain Management

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1998Principles and Practice of Structural Equation Modeling 1986Self-Reports in Organizational Research: Problems and Prospects 1979A Paradigm for Developing Better Measures of Marketing Constructs 1977Estimating Nonresponse Bias in Mail Surveys 2001Accounting for common method variance in cross-sectional research designs.1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

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2013Aligning the sustainable supply chain to green marketing needs: A case study 2021Environmental uncertainty and supply chain performance: the effect of agility 2019Describing and organizing green practices in the context of Green Supply Chain Management: Case studies 2019When Sales Becomes Service: The Evolution of the Professional Selling Role and an Organic Model of Frontline Ambidexterity 2013Market-based supplier selection with price, delivery time, and service level dependent demand

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Year2012

Typearticle

Published2012-02-25

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations129

Files0 public / 0

ShelfQuality and Supply Management

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doi10.1016/j.indmarman.2012.02.003

openalex_workW2077572964

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2017Models for understanding the influence of Supply Chain Governance on Supply Chain Performance

2017Market orientation, innovation commercialization capability and firm performance relationships: the moderating role of supply chain influence

2018Enhancing supply chain performance through collaborative planning, forecasting, and replenishment