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Aligning marketing strategies throughout the supply chain to enhance performance

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References

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2009

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A Tale of Three Perspectives

1,717 cited

2007The Severity of Supply Chain Disruptions: Design Characteristics and Mitigation Capabilities1,694 cited

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2017Models for understanding the influence of Supply Chain Governance on Supply Chain Performance53 cited
2017Market orientation, innovation commercialization capability and firm performance relationships: the moderating role of supply chain influence52 cited
2018Enhancing supply chain performance through collaborative planning, forecasting, and replenishment50 cited
2014The Effects of Some Risk Factors in the Supply Chains Performance: A Case of Study49 cited
2016Exploring correlations in components of green supply chain practices and green supply chain performance46 cited
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2017Towards evidence-based management of external resources: Developing design propositions and future research avenues through research synthesis45 cited
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2014Reinventing the wheel? A critical view of demand-chain management43 cited
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