INSTITUTIONALIZING IDENTITY: SYMBOLIC ISOMORPHISM AND ORGANIZATIONAL NAMES.

Mary Ann Glynn · Rikki Abzug

491 citations0/0 files storedAcademy of Management Journal

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Management and Organizational Studies Corporate Identity and Reputation Organizational Strategy and Culture

Abstract

An organization's identity, symbolized by its corporate name, is rooted in institutional fields. We advance the construct of symbolic isomorphism, or the resemblance of an organization's symbolic a...

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References

1983The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields 1977Institutionalized Organizations: Formal Structure as Myth and Ceremony 2004The iron cage revisited institutional isomorphism and collective rationality in organizational fields 1995Managing Legitimacy: Strategic and Institutional Approaches 1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.1994The magical number seven, plus or minus two: Some limits on our capacity for processing information.1993The New Institutionalism in Organizational Analysis.1995Institutions and organizations

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