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The Meaning of ‘Marketing‘
16 references·1 citing·29 second hop
The Meaning of ‘Marketing‘ (1975)The Meaning of ‘Marketing‘A Generic Concept of Marketing (1972)A Generic Concept of MarketingThe Nature and Function of Scientific Theories (1971)The Nature and Function of Sc…Marketing Theory and Metatheory (1971)Marketing Theory and Metatheo…Management Science in Marketing (1970)Management Science in Marketi…Readings in the Philosophy of the Social Sciences. (1969)Readings in the Philosophy of…Broadening the Concept of Marketing. Too Far (1969)Broadening the Concept of Mar…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…A New Form of Marketing Myopia: Rejoinder to Professor Luck (1969)A New Form of Marketing Myopi…The General Theory of Marketing (1968)The General Theory of Marketi…Scientific Research I (1967)Scientific Research IScience and the Modern World (1966)Science and the Modern WorldFields of applied psychology (1964)Fields of applied psychologyThe Structure of Scientific Revolutions (1963)The Structure of Scientific R…Marketing definitions : a glossary of marketing terms (1960)Marketing definitions : a glo…Managerial Marketing, Perspectives and Viewpoints (1960)Managerial Marketing, Perspec…Basic and Applied Social Psychology (1949)Basic and Applied Social Psyc…A Stakeholderism Framework for Measuring Relationship Marketing (1997)A Stakeholderism Framework fo…Relational network brands: Towards a conceptual model of place brands (2004)Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods (2011)Stakeholder marketing: a definition and conceptual framework (2011)The Common Ingroup Identity Model: Recategorization and the Reduction of Intergroup Bias (1993)Are Racial Stereotypes Really Fading? The Princeton Trilogy Revisited (1995)60,000 Disaster Victims Speak: Part II. Summary and Implications of the Disaster Mental Health Research (2002)General Theories and the Fundamental Explananda of Marketing (1983)The Critical Contribution of Social Marketing (2003)A history of schools of marketing thought (2005)Strategic Management of the Socially Responsible Firm: Integrating Management and Marketing Theory (1986)Marketing's Evolving Identity: Defining Our Future (2007)Guidelines for Theory Selection: The IMPACT Framework (2025)Developing Buyer-Seller Relationships (1987)Residents' perceptions on tourism impacts (1992)Consumer Value: A Framework for Analysis and Research (1999)Does the history of psychology have a subject? (1988)Humanism and political theory (1991)Global Software and its Provenance (2007)The Psychology of Worldviews (2004)Dissecting the social on the principles of analytical sociology (2005)Dissecting the Social (2005)Grounded theory research: Procedures, canons, and evaluative criteria (1990)Toward a Theory of Situation Awareness in Dynamic Systems (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Conditionalization and observation (1973)Reductionism, Levels of Organization, and the Mind-Body Problem (1976)Anchored Instruction and Its Relationship to Situated Cognition (1990)
this work references cited by second hop

References

  • 1963The Structure of Scientific Revolutions21,164 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1969Broadening the Concept of Marketing1,048 cited
  • 1971The Nature and Function of Scientific Theories334 cited
  • 1949Basic and Applied Social Psychology332 cited
  • 1966Science and the Modern World300 cited
  • 1967Scientific Research I299 cited
  • 1969Broadening the Concept of Marketing. Too Far287 cited
  • 1960Marketing definitions : a glossary of marketing terms217 cited
  • 1968The General Theory of Marketing199 cited
  • 1969Readings in the Philosophy of the Social Sciences.167 cited
  • 1969A New Form of Marketing Myopia: Rejoinder to Professor Luck166 cited
  • 1970Management Science in Marketing130 cited
  • 1960Managerial Marketing, Perspectives and Viewpoints123 cited
  • 1964Fields of applied psychology109 cited
  • 1971Marketing Theory and Metatheory86 cited

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A Stakeholderism Framework for Measuring Relationship Marketing
29 cited