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Optimal advertising and pricing decisions for complementary products
16 references·1 citing·43 second hop
Optimal advertising and pricing decisions for complementary products (2015)Optimal advertising and pricing decisions…Vertical Cooperative Advertising and Pricing Decisions in a Manufacturer-Retailer Supply Chain: A Game-Theoretic Approach (2014)Vertical Cooperative Advertis…Joint optimization of price, replenishment frequency, replenishment cycle and production rate in vendor managed inventory system with deteriorating items (2014)Joint optimization of price, …Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach (2012)Vertical cooperative advertis…Pricing decisions for complementary products with firms’ different market powers (2012)Pricing decisions for complem…A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains (2010)A game theoretic approach to …Coordinating advertising and pricing in a manufacturer–retailer channel (2008)Coordinating advertising and …Co-op advertising and pricing models in manufacturer–retailer supply chains (2008)Co-op advertising and pricing…Pricing and two-tier advertising with one manufacturer and one retailer (2007)Pricing and two-tier advertis…A Bertrand model of pricing of complementary goods under information asymmetry (2006)A Bertrand model of pricing o…Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount (2004)Coordination of cooperative a…An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising* (2002)An Analysis of Manufacturer‐R…Coordinating a three-level supply chain with quantity discounts (2001)Coordinating a three-level su…Co-op advertising models in manufacturer–retailer supply chains: A game theory approach (2001)Co-op advertising models in m…Dynamic cooperative advertising in a channel (2000)Dynamic cooperative advertisi…Equilibrium Pricing and Advertising Strategies in a Marketing Channel (1999)Equilibrium Pricing and Adver…The Theory of Power and Conflict in Channels of Distribution (1984)The Theory of Power and Confl…Possibilistic cooperative advertising and pricing games for a two-echelon supply chain (2021)Possibilistic cooperative adv…EOQ models for perishable items under stock dependent selling rate (1995)Joint pricing and ordering policy for a deteriorating inventory with partial backlogging (2005)Joint pricing and inventory control for non-instantaneous deteriorating items with partial backlogging and time and price dependent demand (2011)A credit policy approach in a two-warehouse inventory model for deteriorating items with price- and stock-dependent demand under partial backlogging (2018)Pricing and inventory decisions in the food supply chain with production disruption and controllable deterioration (2018)Inventory models for perishable items with advanced payment, linearly time-dependent holding cost and demand dependent on advertisement and selling price (2020)Optimal Advertising Policy under Dynamic Conditions (1962)Dynamic Noncooperative Game Theory (1982)Managing Channel Profits (1983)Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies (2009)A survey of game-theoretic models of cooperative advertising (2014)The Machine That Changed the World (1991)The machine that changed the world (1992)Coordinating a two-level supply chain with delay in payments and profit sharing (2006)The joint economic lot sizing problem: Review and extensions (2007)Quantitative models for managing supply chain risks: A review (2015)The Bargaining Problem (1950)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)DEA models for two‐stage processes: Game approach and efficiency decomposition (2008)Measuring performance of two-stage network structures by DEA: A review and future perspective (2009)Supply chain coordination through cooperative advertising with reference price effect (2012)Theory of games and economic behavior (2019)A Quantity Discount Pricing Model to Increase Vendor Profits (1984)The power of trust in manufacturer-retailer relationships (1996)A game theory approach in seller–buyer supply chain (2008)Joint advertising, pricing and collection decisions in a closed-loop supply chain (2015)Contracting emission reduction for supply chains considering market low-carbon preference (2016)Vertical Integration and Antitrust Policy (1950)Information Distortion in a Supply Chain: The Bullwhip Effect (1997)Cooperative advertising models in supply chain management: A review (2013)A closed loop supply chain under retail price and product quality dependent demand (2014)Pricing and return product collection decisions in a closed-loop supply chain with dual-channel in both forward and reverse logistics (2016)Other Solutions to Nash's Bargaining Problem (1975)The Theory of Industrial Organization (1988)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)Price Competition in a Channel Structure with a Common Retailer (1991)Risk Aversion in the Small and in the Large (1964)Risk Aversion in the Small and in the Large (1976)Game-theoretical analysis for supply chain with consumer preference to low carbon (2014)Pandemics and Supply Chain Management Research: Toward a Theoretical Toolbox* (2020)Developing Buyer-Seller Relationships (1987)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: Antecedents and Consequences (1993)
this work references cited by second hop

References

  • 1984The Theory of Power and Conflict in Channels of Distribution1,279 cited
  • 2001Co-op advertising models in manufacturer–retailer supply chains: A game theory approach334 cited
  • 2008Coordinating advertising and pricing in a manufacturer–retailer channel306 cited
  • 2004Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount261 cited
  • 2001Coordinating a three-level supply chain with quantity discounts255 cited
  • 2000Dynamic cooperative advertising in a channel249 cited
  • 2002An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising*226 cited
  • 2010A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains224 cited
  • 2008Co-op advertising and pricing models in manufacturer–retailer supply chains197 cited
  • 2014Joint optimization of price, replenishment frequency, replenishment cycle and production rate in vendor managed inventory system with deteriorating items169 cited
  • 2012Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach164 cited
  • 2007Pricing and two-tier advertising with one manufacturer and one retailer135 cited
  • 2014Vertical Cooperative Advertising and Pricing Decisions in a Manufacturer-Retailer Supply Chain: A Game-Theoretic Approach126 cited

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2006
A Bertrand model of pricing of complementary goods under information asymmetry
116 cited
  • 2012Pricing decisions for complementary products with firms’ different market powers115 cited
  • 1999Equilibrium Pricing and Advertising Strategies in a Marketing Channel104 cited
  • Cited by

    • 2021Possibilistic cooperative advertising and pricing games for a two-echelon supply chain14 cited