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Bank marketing investments and bank performance
16 references·1 citing·39 second hop
Bank marketing investments and bank performance (2010)Bank marketing investments and bank perfo…Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009)Marketing and Firm Value: Met…Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Measuring Marketing Productiv…The Stock Market Valuation of Research and Development Expenditures (2001)The Stock Market Valuation of…Econometric Analysis of Cross Section and Panel Data (2001)Econometric Analysis of Cross…UNEQUALLY SPACED PANEL DATA REGRESSIONS WITH AR(1) DISTURBANCES (1999)UNEQUALLY SPACED PANEL DATA R…The Relationship between Capital and Earnings in Banking (1995)The Relationship between Capi…The Profit-Structure Relationship in Banking--Tests of Market-Power and Efficient-Structure Hypotheses (1995)The Profit-Structure Relation…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Bank efficiency derived from the profit function (1993)Bank efficiency derived from …Advertising, R&D Expenditures and the Market Value of the Firm (1993)Advertising, R&D Expenditures…The Price-Concentration Relationship in Banking (1989)The Price-Concentration Relat…Evidence on the (Non) Relationship between Concentration and Profitability in Banking (1985)Evidence on the (Non) Relatio…Transaction-Cost Economics: The Governance of Contractual Relations (1979)Transaction-Cost Economics: T…Vertical Integration, Appropriable Rents, and the Competitive Contracting Process (1978)Vertical Integration, Appropr…Industry Structure, Market Rivalry, and Public Policy (1973)Industry Structure, Market Ri…Labor as a Quasi-Fixed Factor (1962)Labor as a Quasi-Fixed FactorEffect of advertising spending on operating and market performance of banks: empirical evidence from Bangladesh (2021)Effect of advertising spendin…Allocative efficiency vs. X-Efficiency (1966)What Drives Bank Competition? Some International Evidence (2003)The profitability of european banks: a cross‐sectional and dynamic panel analysis (2004)Determinants of Bank Profitability Before and During the Crisis: Evidence from Switzerland (2010)Autoregressive Conditional Heteroscedasticity with Estimates of the Variance of United Kingdom Inflation (1982)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Another look at the instrumental variable estimation of error-components models (1995)Estimating Standard Errors in Finance Panel Data Sets: Comparing Approaches (2008)Corporate social responsibility and access to finance (2013)The China Syndrome: Local Labor Market Effects of Import Competition in the United States (2013)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (2009)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Risk, Return, and Equilibrium: Empirical Tests (1973)The Cross-Section of Expected Stock Returns (1992)Common risk factors in the returns on stocks and bonds (1993)Market Reactions to Tangible and Intangible Information (2006)Innovative efficiency and stock returns (2012)Replicating Anomalies (2018)The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration (1986)Property Rights and the Nature of the Firm (1990)Comparative Economic Organization: The Analysis of Discrete Structural Alternatives (1991)The Role of Market Forces in Assuring Contractual Performance (1981)Economic Action and Social Structure: The Problem of Embeddedness (2002)Uncertain Imitability: An Analysis of Interfirm Differences in Efficiency under Competition (1982)Technological Opportunity and Spillovers of R&D: Evidence from Firms' Patents, Profits and Market Value (1986)How much does industry matter? (1991)The role of capital in financial institutions (1995)Factors influencing the profitability of domestic and foreign commercial banks in the European Union (2006)Ownership structure, risk and performance in the European banking industry (2007)Chapter 12 The theory of equalizing differences (1986)Entry and Exit Decisions under Uncertainty (1989)Raising the Speed Limit: U.S. Economic Growth in the Information Age (2000)
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References

  • 2001Econometric Analysis of Cross Section and Panel Data27,575 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1979Transaction-Cost Economics: The Governance of Contractual Relations10,182 cited
  • 1978Vertical Integration, Appropriable Rents, and the Competitive Contracting Process5,797 cited
  • 1973Industry Structure, Market Rivalry, and Public Policy2,389 cited
  • 2001The Stock Market Valuation of Research and Development Expenditures1,734 cited
  • 1962Labor as a Quasi-Fixed Factor1,409 cited
  • 1995The Profit-Structure Relationship in Banking--Tests of Market-Power and Efficient-Structure Hypotheses1,210 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited
  • 1995The Relationship between Capital and Earnings in Banking1,105 cited
  • 1999UNEQUALLY SPACED PANEL DATA REGRESSIONS WITH AR(1) DISTURBANCES965 cited
  • 1989The Price-Concentration Relationship in Banking903 cited
  • 1985Evidence on the (Non) Relationship between Concentration and Profitability in Banking793 cited
  • 2009Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions721 cited
  • 1993Advertising, R&D Expenditures and the Market Value of the Firm

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700 cited
  • 1993Bank efficiency derived from the profit function635 cited
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    • 2021Effect of advertising spending on operating and market performance of banks: empirical evidence from Bangladesh14 cited