A management communication strategy for change

Stuart M. Klein

240 citations0/0 files storedJournal of Organizational Change Management

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Organizational Change and Leadership Public Relations and Crisis Communication Organizational Management and Change

Abstract

Examines the issue of communicating strategically during significant organizational change. In the author’s experience, differentiated communication tactics during different phases of organizational change can have an important impact on the level of acceptance of that change by organizational participants. Enumerates and discusses empirically supported principles of effective communication and then applies them to several stages of organizational change. Draws examples from cases with which the author has had personal research and/or consulting experience. Offers general communication strategies together with specific tactics as possibilities to help facilitate change.

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References

1979The Social Psychology of Organizations.1979The Social Psychology of Organizations, (2nd Ed)2004Organization Development and Change 1972Attitude and Attitude Change.1992Genres of Organizational Communication: A Structurational Approach to Studying Communication and Media 1961Understanding Organizational Behavior.1988The Selection of Communication Media as an Executive Skill 1979Superior-subordinate communication: The state of the art.

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2005Antecedents and Consequences of Unlearning in New Product Development Teams 2004The medium and the message: communicating effectively during a major change initiative 2010Examining occupational self-efficacy, work locus of control and communication as moderators of the job insecurity—job performance relationship 2006Middle managers' uncertainty management during organizational change 2007Developing criteria for healthy organizational change 2021A Study on the Effect of Change Management on Organizational Innovation: Focusing on the Mediating Effect of Members’ Innovative Behavior

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