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Expanding Possibilities at the Base of the Pyramid

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2010The fortune at the bottom of the pyramid2,366 cited

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2019Not one segment: using global and local BoP characteristics to model country-specific consumer profiles31 cited
2019

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Processes Underlying MNE Subsidiary Absorptive Capacity: Evidence from Emerging Markets

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2014GrameenPhone: Creating a Win‐Win at the Base of the Pyramid in Bangladesh25 cited

2010Corporate social responsibility for sustainable service dominant logic23 cited

2019A suitable woman: The coming-of-age of the ‘third world woman’ at the bottom of the pyramid: A critical engagement18 cited