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Use (and Misuse) of the Responsible Drinking Message in Public Health and Alcohol Advertising: A Review

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References

2006Are "Drink Responsibly" Alcohol Campaigns Strategically Ambiguous?134 cited
2002Alcohol counter-advertising and the media. A review of recent research.130 cited
2005THE PLACE OF SYSTEMATIC REVIEWS IN EDUCATION RESEARCH112 cited
2005Systematic reviews of research in science education: rigour or rigidity?109 cited
2007The Cochrane Collaboration and systematic reviews30 cited

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2014Defining strategies for promoting product through ‘drink responsibly’ messages in magazine ads for beer, spirits and alcopops48 cited
2019Alcohol Industry CSR Organisations: What Can Their Twitter Activity Tell Us about Their Independence and Their Priorities? A Comparative Analysis48 cited
2018Alcohol Advertising on Twitter—A Topic Model41 cited
2022Strategies to expand corporate autonomy by the tobacco, alcohol and sugar-sweetened beverage industry: a scoping review of reviews41 cited
2016Reverse engineering a ‘responsible drinking’ campaign to assess strategic intent40 cited
2016The marketing potential of corporate social responsibility activities: the case of the alcohol industry in Latin America and the Caribbean38 cited
2014Can brewer-sponsored “drink responsibly” warning message be effective without alcohol policies in Nigeria?24 cited
2012‘Responsible drinking’ programs and the alcohol industry in Brazil: Killing two birds with one stone?

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23 cited

2017The role of corporate social marketing22 cited