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The Role of Corporate Communications in Developing a Corporate Brand Image and Reputation in Mauritius
16 references·3 citing·34 second hop
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References

  • 1998Qualitative inquiry and research design: choosing among five traditions.18,565 cited
  • 2003Corporate Social and Financial Performance: A Meta-Analysis7,627 cited
  • 1994Organizational Images and Member Identification4,912 cited
  • 1995Building Strong Brands4,432 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 2002The competitive advantage of corporate philanthropy.1,993 cited
  • 2013The competitive advantage of corporate philanthropy1,817 cited
  • 2011Service Management and Marketing1,414 cited
  • 1997The Reputational Landscape1,231 cited
  • 2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,108 cited
  • 1998Managing Corporate Image and Corporate Reputation1,093 cited
  • 2003Corporate brands: what are they? What of them?860 cited
  • 1991European Journal of Marketing839 cited
  • 2003Bringing the corporation into corporate branding796 cited
  • 1997Corporate identity: the concept, its measurement and management

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785 cited

Cited by

  • 2017Lens or prism? How organisations sustain multiple and competing reputations34 cited
  • 2016An exploratory study on the impact of recruitment process outsourcing on employer branding of an organisation26 cited
  • 2018Communication relational outcomes in the insurance industry24 cited