SCIENCE‐BASED PRODUCT DEVELOPMENT: AN EMPIRICAL STUDY OF THE MAINFRAME COMPUTER INDUSTRY

Marco Iansiti

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Product Development and Customization Innovation and Knowledge Management Technology Assessment and Management

Abstract

This paper reports on the results of an empirical study of product development in a complex and novel environment. The work is based on field investigations of recent product development projects performed by all leading mainframe computer producers. The projects focused on the development of complex products based on advanced technologies and probed deeply into their science base. The results show striking differences in development lead time and research and development productivity between different projects. The analysis relates these performance differences to the process for the integration of new technology. Organizations that emphasize the accumulation of system‐level knowledge of product and production process and its use in technology evaluation and selection are associated with high productivity and short development lead times. This appears to have a greater impact on development performance in this novel environment than more traditional factors, such as processes for effective crossfunctional integration and for overlapping problem solving.

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References

2006The Core Competence of the Corporation 1984Research in Organizational Behavior 1983An Evolutionary Theory of Economic Change 1990Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms 1994The Management of Innovation 1984Structural Inertia and Organizational Change 1992Core capabilities and core rigidities: A paradox in managing new product development 1986Technological Discontinuities and Organizational Environments

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