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Determinants of shoe retailers' perceptions of promotion tools · Study

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ArticleDeterminants of shoe retailers' perceptions of promotion tools

Kim‐Shyan Fam1996

Article1996

Determinants of shoe retailers' perceptions of promotion tools

Kim‐Shyan Fam · Bill Merrilees

8 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Retail Behavior Studies

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References

1983Culture's Consequences: International Differences in Work-Related Values.1971Industrial Market Structure and Economic Performance.1983National Cultures in Four Dimensions: A Research-Based Theory of Cultural Differences among Nations 1986Configurations of strategy and structure: Towards a synthesis 1987Advertising and Promotion Management 1971Industrial Market Structure and Economic Performance 1982How Does Cultural Collectivism Operate?1995Introduction to advertising and promotion : an integrated marketing communications perspective

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Details

Year1996

Typearticle

Published1996-07-01

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations8

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0969-6989(95)00094-1

openalex_workW2081099337

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