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Determinants of shoe retailers' perceptions of promotion tools
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Determinants of shoe retailers' perceptions of promotion tools (1996)Determinants of shoe retailers' perceptio…Introduction to advertising and promotion : an integrated marketing communications perspective (1995)Introduction to advertising a…The proceedings of the 1994 conference of the American Academy of Advertising (1994)The proceedings of the 1994 c…An Empirical Analysis of Advertising by Women Entrepreneurs (1994)An Empirical Analysis of Adve…How Local Advertisers Choose and Use Advertising Media (1993)How Local Advertisers Choose …The double jeopardy of sales promotions. (1990)The double jeopardy of sales …Promotion management and marketing communications (1990)Promotion management and mark…The proceedings of the 1989 conference of the American Academy of Advertising (1989)The proceedings of the 1989 c…A Binational Analysis of Marketing Programmes Used by Small Retailers in Great Britain and the US (1989)A Binational Analysis of Mark…Advertising and Promotion Management (1987)Advertising and Promotion Man…Culture's consequences: international difference in work related values (1986)Culture's consequences: inter…Configurations of strategy and structure: Towards a synthesis (1986)Configurations of strategy an…National Cultures in Four Dimensions: A Research-Based Theory of Cultural Differences among Nations (1983)National Cultures in Four Dim…Culture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Inter…How Does Cultural Collectivism Operate? (1982)How Does Cultural Collectivis…Industrial Market Structure and Economic Performance. (1971)Industrial Market Structure a…Industrial Market Structure and Economic Performance (1971)Industrial Market Structure a…Bureaucratic Structure and Personality (1940)Patterns of Industrial Bureaucracy (1954)Management and technology (1958)Research Note: Hofstede's Consequences: A Study of Reviews, Citations and Replications (1994)DISTANCE MATTERS: LIABILITY OF FOREIGNNESS, INSTITUTIONAL DISTANCE AND OWNERSHIP STRATEGY (2004)Nature of the relationship between international expansion and performance: The case of emerging market firms (2007)The Population Ecology of Organizations (1977)Organizational Strategy, Structure, and Process (1978)Organizational Theories: Some Criteria for Evaluation (1989)ORGANIZATIONAL INNOVATION: A META-ANALYSIS OF EFFECTS OF DETERMINANTS AND MODERATORS. (1991)The Management of Innovation (1994)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)The Social Psychology of Groups (1959)Culture's Consequences: International Differences in Work-Related Values (1981)Chinese Values and the Search for Culture-Free Dimensions of Culture (1987)STUDIES OF INDIVIDUALISM-COLLECTIVISM: EFFECTS ON COOPERATION IN GROUPS. (1995)Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. (2002)Social Theory and Social Structure (1958)The Handbook of Social Psychology (1969)Interfirm Diversity, Organizational Learning, and Longevity in Global Strategic Alliances (1991)Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison (2001)Green Governance: Boards of Directors’ Composition and Environmental Corporate Social Responsibility (2011)Information Processing from Advertisements: Toward an Integrative Framework (1989)How Consumers Assess the Value of Advertising (1995)The development of a scale to measure perceived corporate credibility (2001)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)The weirdest people in the world? (2010)Reputation and imperfect information (1982)Innovation: Mapping the winds of creative destruction (1985)How much does industry matter? (1991)Firm Resources and Sustained Competitive Advantage (1991)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)Firm resources and sustained competitive advantage (2004)Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad (1999)The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)Commercial Scenarios for the Web: Opportunities and Challenges (2006)
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References

  • 1983Culture's Consequences: International Differences in Work-Related Values.15,186 cited
  • 1971Industrial Market Structure and Economic Performance.6,304 cited
  • 1983National Cultures in Four Dimensions: A Research-Based Theory of Cultural Differences among Nations1,747 cited
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  • 1982How Does Cultural Collectivism Operate?261 cited
  • 1995Introduction to advertising and promotion : an integrated marketing communications perspective205 cited
  • 1990Promotion management and marketing communications170 cited
  • 1986Culture's consequences: international difference in work related values160 cited
  • 1994The proceedings of the 1994 conference of the American Academy of Advertising72 cited
  • 1990The double jeopardy of sales promotions.67 cited
  • 1993How Local Advertisers Choose and Use Advertising Media49 cited
  • 1989The proceedings of the 1989 conference of the American Academy of Advertising35 cited
  • 1994An Empirical Analysis of Advertising by Women Entrepreneurs

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28 cited
  • 1989A Binational Analysis of Marketing Programmes Used by Small Retailers in Great Britain and the US9 cited
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