Articlebronze2009

The Marketing of Hospitality and Leisure Experiences

Noel Scott · Eric Laws · Philipp E. Boksberger

137 citations0/0 files storedJournal of Hospitality Marketing & Management

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Diverse Aspects of Tourism Research Consumer Behavior in Brand Consumption and Identification Service and Product Innovation

Abstract

In this article the authors introduce the concept of the experience economy and examine areas of debate in the tourism literature concerning the concept of experience.

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References

2003Evolving to a New Dominant Logic for Marketing 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1956Rational choice and the structure of the environment.1991Soft Systems Methodology in Action 1999Experiential Marketing 1999The experience economy: work is theatre & every business a stage 2000Service Management and Marketing: A Customer Relationship Management Approach 1981Consumer behavior and marketing action

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2013EXPERIENCE MARKETING AND THE LUXURY TRAVEL INDUSTRY 2017Effects of Restaurant Interior Elements on Social Dining Behavior

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