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Marketing to retailers: A battle for distribution? · Study

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ArticleMarketing to retailers: A battle for distribution?

Gary Davies1990

Article1990

Marketing to retailers: A battle for distribution?

31 citations·0/0 files stored·Long Range Planning

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

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References

1981The Coming of the Mass Market, 1850–1914 1989Positioning strategy in retailing 2013A History of Shopping 1988The Role of Advertising in the Retail Marketing Mix

Cited by

1995Recent changes in the retailing of fresh produce: Strategic implications for fresh produce suppliers 1992Innovation in Retailing 2015Brand Equity and Store Brand Tiers: An Analysis Based on an Experimental Design

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1991Retailer Advertising Strategiesarticle · 2 shared references 2003Consumerism in Twentieth-Century Britainbook · 1 shared reference 1993Interpreting the market: The ethics of credit and community relations in early modern Englandarticle · 1 shared reference 1978Capital Formation in Great Britainchapter · 1 shared reference 1990The social implications of demographic changechapter · 1 shared reference 1992THE TWO WAYS IN WHICH RETAILERS CAN BE BRANDSarticle · 1 shared reference

Details

Year1990

Typearticle

Published1990-12-01

VenueLong Range Planning

ISSN-L0024-6301

Languageen

Citations31

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0024-6301(90)90107-f

openalex_workW2082020993

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