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Marketing to retailers: A battle for distribution?

4 references·4 citing·26 second hop

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References

1981The Coming of the Mass Market, 1850–1914198 cited
1989Positioning strategy in retailing115 cited
2013A History of Shopping66 cited
1988The Role of Advertising in the Retail Marketing Mix32 cited

Cited by

2010How supermarket chains in Taiwan select suppliers of fresh fruit and vegetables via direct purchasing32 cited
1995Recent changes in the retailing of fresh produce: Strategic implications for fresh produce suppliers31 cited
1992Innovation in Retailing14 cited
2015Brand Equity and Store Brand Tiers: An Analysis Based on an Experimental Design10 cited

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