Design management – the unexplored retail marketing competence

Delia Vazquez · Margaret Bruce

26 citations0/0 files storedInternational Journal of Retail & Distribution Management

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Packaging Perceptions and Trends

Abstract

Food retailers invest heavily in design expertise to create exciting packaging and to develop store environments to entice customers to buy premium food products, and to strengthen their competitive edge. The process by which food retailers manage design has not been documented and this is an oversight in the field of design management that this paper addresses. Cases of four UK retailers are presented and their approaches to design management are compared and discussed. A model of retail design management is presented which represents current “better practice” in UK food retail; in addition, a model of the seven Ps of design management is presented to foster better understanding of the role of food retail design management function.

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References

1974Atmospherics as a Marketing Tool 1992Conceptualization and Operationalization of Retail Store Image: A Case of Rival Middle-Level Theories 1997The influence of brand recognition on retail store image 2003The marketing book 1996How consumers evaluate store brands 1967The sorting rule model of the consumer product evaluation process 1992WINNING BY DESIGN

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2004Virtual store layout: an experimental comparison in the context of grocery retail 2013Globally standardised versus locally adapted packaging 2017Management of constraint generators in fashion store design processes

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